Logo Design Case Study for ImproveSmart.com of Pheonix, AZ

ImproveSmart.com is a Pheonix, AZ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We are an online wholesale purchasing service for remodelers, contractors and installers. The products we sell to our members are installable products and supplies - i.e. appliances, cabinets, fixtures, spas, flooring, windows, doors. Our members - who are predominantly contractors, remodelers, and handymen, purchase products online via our website. Products are shipped directly from the manufacturer to the contractor or jobsite. Products are purchased at wholesale, saving the contractor/remodeler 30-40% compared to buying at a Home Improvement retailer. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Large Signs

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Modern,Industry Oriented,Illustrative

If this your company information and you wish to update, Please contact us