Logo Design Case Study for DakotaQuote of Sioux Falls, SD

DakotaQuote is a Sioux Falls, SD based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
I will mainly focus on selling the lowest prices in term and permanent life insurance to the upper Midwest. I will also transition slightly to incorporate health, disability and critical illness insurance and possibly annuities in the future as well. But the common theme is that we will shop for people to find the best value in whatever we are providing. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Unique/Creative,Clean/Simple,Sophisticated,Corporate,Modern,Industry Oriented,Serious

If this your company information and you wish to update, Please contact us