Logo Design Case Study for Center For Spine & Joint Wellness of Asheville, NC

Center For Spine & Joint Wellness is a Asheville, NC based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
This is a medical practice specializing in the non-surgical treatment of back pain, neck pain, pinched nerves and arthritic conditions of the spine and joints. The focus is on wellness and restoration of function rather than surgery and disability. Competitive practices in the area use the words "pain" and "rehab" in their names. While we treat pain and provide guidance for rehabilitation programs, the focus of the practice is more holistic and geared toward return to ones prior active lifestyle. I would like the logo to convey this philosophy and a sense of "freedom" that one might have once successfully treated. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Promotional Items (pens, golf balls, etc),YellowPages Ads

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Unique/Creative,Modern,Industry Oriented,Outdoors/Natural

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