Logo Design Case Study for Celeritec of London, Greater London

Celeritec is a London, Greater London based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Celeritec Retail Systems (Celeritec is derived from Celeritas, the latin word for Speed coupled with technology) is a new software and business consultancy firm aimed at retail sector, primarily bars, pubs, clubs and restaurants. Products include database software for balancing tills, along with business consultancy & training in the fields of accountancy, IT Systems and stock control. Products are sold via the internet. 

Would you like a symbol or text based logo?
A symbol

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
CMYK

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Corporate,Modern,High Tech

If this your company information and you wish to update, Please contact us