Logo Design Case Study for Celeritec of London, Greater London

Celeritec is a London, Greater London based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
Celeritec Retail Systems (Celeritec is derived from Celeritas, the latin word for Speed coupled with technology) is a new software and business consultancy firm aimed at retail sector, primarily bars, pubs, clubs and restaurants. Products include database software for balancing tills, along with business consultancy & training in the fields of accountancy, IT Systems and stock control. Products are sold via the internet.
Would you like a symbol or text based logo?
A symbol
Where do you envision using your logo?
WebSite,PrintedMaterials
How many colors would you like to use?
Not sure, you decide
Do you prefer your logo designed in CMYK or PMS colors?
CMYK
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Corporate,Modern,High Tech
If this your company information and you wish to update, Please
contact us