Logo Design Case Study for Athletic Playground of Oakland, CA

Athletic Playground is an Oakland, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Fitness group classes and Personal Training. We have a wide variety of group classes that involve body awareness such as: basic tumbling, capoeira (martial art), movement classes and such. We are not a gym, we do not have weights, machines or mirrors. We don't try to make people "buff", we try to connect people to their body using their body weight. We do have some equipment such as: mats, rings, medicine balls, rope climb and such.. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Unique/Creative,Clean/Simple,Outdoors/Natural,Fun,Playful/Cartoonish

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