Logo Design Case Study for The Alliance / Buyers Edge of Monmouth, IL

The Alliance / Buyers Edge is a Monmouth, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We are an Optical Buying group for independent Optometrists. We provide discounts for products and service for frames, contact lenses and opthalmic lenses 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Promotional Items (pens, golf balls, etc)

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
CMYK

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Corporate,Modern,High Tech

If this your company information and you wish to update, Please contact us