Logo Design Case Study for Super Sardine of London, Greater London

Super Sardine is a London, Greater London based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
The company will be exporting canned Sardines to the Nigerian consumer market. We need a new design, concept and logo that will be used on the package of the product and make it very attractive to the Nigerian market.
Would you like a symbol or text based logo?
A text-based logo
Where do you envision using your logo?
PrintedMaterials
How many colors would you like to use?
3
What Graphical elements should we use in your logo?
PMS
What elements would you like to avoid?
Unique/Creative,Outdoors/Natural,Illustrative,Masculine
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