Logo Design Case Study for SpotChance of New York, NY

SpotChance is a New York, NY based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
SpotChance.com is a raffle website where people can watch advertisements to enter the raffle. You watch an ad and are asked a question about that ad.. if you get it right you get entered in the raffle. After a certain amount of ads are watched, the computer randomly selects a winner. The more Ads that you watch, the better the chance you have of winning. I chose the name SpotChance because you watch a "spot"(commercial) to get a "chance"(to win). 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
3

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Modern,Industry Oriented,Fun,Illustrative,Playful/Cartoonish

If this your company information and you wish to update, Please contact us