Logo Design Case Study for Prime Time Fitness of Flat Rock, MI

Prime Time Fitness is a Flat Rock, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
Fitness - 24/7/365 - top of the line equipment - clean - personal training - boot camps - nutrition - we do it all!
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Large Signs,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage),Everything! T-shirts, Posters...
How many colors would you like to use?
2
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Modern,Local/Neighborhood,High Tech,Fun,Illustrative
If this your company information and you wish to update, Please
contact us