Logo Design Case Study for Passion For Life Institute of Washington, UT

Passion For Life Institute is a Washington, UT based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
My company provides Life Coaching to individuals as well as couples. We provide small and large group classes on self-improvement, write books, speak to audiences about creating a new you.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Promotional Items (pens, golf balls, etc),YellowPages Ads,Newspapers (or Black & White Usage)
How many colors would you like to use?
Not sure, you decide
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Outdoors/Natural,Illustrative
If this your company information and you wish to update, Please
contact us