Logo Design Case Study for InView of Bloomington, MN
InView is a Bloomington, MN based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
InView provides information that construction companies need to manage the costs and health of their equipment fleets. An InView report is e-mailed to the customer each morning. The report contains customized information pulled from sensors on construction equipment that gives the customer information about fuel efficiency, machine productivity, speed, amount of earth moved/work completed, etc. An "InView" report is information the customer needs, at his fingertip, to know more about his construction equipment and helps him make more money.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage)
How many colors would you like to use?
3
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Clean/Simple,Corporate,High Tech,Serious
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