Logo Design Case Study for Hutto Furniture, Inc. of Waynesboro, MS

Hutto Furniture, Inc. is a Waynesboro, MS based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
We are a furniture + store. We have low to mid (and select pieces of better) line furniture, appliances, electronics, and accessories. We are in the process of adding a home decor and gift gallery to our store. The median income for Wayne Co is $23K, so we try to cater to the needs of the community
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage)
How many colors would you like to use?
2
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Sophisticated,Corporate,Industry Oriented,Traditional
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