Logo Design Case Study for House Of Stainless of Gurnee, IL

House Of Stainless is a Gurnee, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Wholesale Metals. Supplying raw material (sheet, tube, rod, plate) to fabrication houses / manufacturers. Only materials in Stainless Steel and Aluminum will be sold through us. (not copper, brass, steel, etc.) Competitors will include, Central Steel & Wire, Ryerson, Direct Metals, Castle Metals, Viking, Olympic Steel. Business will be focused on Chicago area as well as Wisconsin.

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Sophisticated,Corporate,Industry Oriented,Traditional,Serious

If this your company information and you wish to update, Please contact us