Logo Design Case Study for Honeydough of new york, NY

Honeydough is a new york, NY based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Honeydough (all lowercase - i cannot get it to stay all lowercase above) is a crepe and waffle shop. We sell dessert crepes with fruit (berries, bananas, etc.) and other toppings (chocolates sauce, etc.) We also do catering for kids parties, weddings, and other events. We are thinking about opening a store and we want our logo to be colorful, bold, yet fairly simple (not too busy). We are fans of the pinkberry logo (pinkberry.com) or something along those lines. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Promotional Items (pens, golf balls, etc),YellowPages Ads

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Illustrative,Youthful

If this your company information and you wish to update, Please contact us