Logo Design Case Study for Enduro Shack of Highlands Ranch, CO

Enduro Shack is a Highlands Ranch, CO based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We will have an ebay store, website and future retail locations. We are a world-wide retailer of quality, name brand, innovative and elite, high-value, recognized, proven, and talked about aftermarket off-road motorcyle parts and rider accessories. We have an eduro riding focus e.g. low-speed difficult and aggressive terrain, high-speed riding sections, desert such as Baja as well as wooded trails, mud bogs, etc. (as opposed to closed-circuit motocross/supercross track riding and jumping. etc.) 

Would you like a symbol or text based logo?
A symbol

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Corporate,Modern,Industry Oriented,Serious,Masculine,Youthful

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