Logo Design Case Study for BroadPath of Tucson, AZ

BroadPath is a Tucson, AZ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Health insurance and managed care consulting and outsourcing. We are not healthcare providers (doctors, etc) 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage)

How many colors would you like to use?
Not sure - you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Corporate,Modern,Industry Oriented

If this your company information and you wish to update, Please contact us