Logo Design Case Study for Blended Perspectives Inc. of Toronto, Ontario

Blended Perspectives Inc. is a Toronto, Ontario based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
I provide professional services for the Wiki industry. Wikis are internet and intranet websites that use technologies similar to that used by wikipedia; such sites provide collaboration tools for the organisation's staff members to collectively build knowledge. Customers are typically either an IT department head or someone with a mandate to transform the business to be much more innovative. I hold both an MBA so do strategy, and an M.Sc., for the technology. Technologies I deploy include those of http://www.Atlassian.com, http://www.Socialtext.com and http://www.TWiki.org 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Corporate,Modern,High Tech

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