Logo Design Case Study for VerraTerra Inc. of Mill Creek, WA

VerraTerra Inc. is a Mill Creek, WA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
VerraTerra is a real estate company that believes the traditional way of selling real estate and its associated costs no longer make sense. We have developed a pricing structure that better represents the work that is actually done, enabling the client to control costs. The traditional way is a percentage model based on the value of your house. The work involved in selling a million dollar house and a $200K house is the same, yet under the traditional way of pricing, the agent gets paid 5 times more for the million dollar house. Why?! Cause that's how the industry has been and it has become ridiculous. VerraTerra takes all the good and effective methods of old and adds to it new, creative and highly cost efficient methods to sell your house and to keep the client the most informed at all times. The company is starting out addressing only sellers, but have begun beta testing a buyer's program. Down the road there are plans to expand to property management, new construction, etc.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Large Signs,Promotional Items (pens, golf balls, etc)
How many colors would you like to use?
Not sure, you decide
Do you prefer your logo designed in CMYK or PMS colors?
CMYK
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Corporate,Modern,Industry Oriented,High Tech,Serious
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