Logo Design Case Study for Surplus Lines, INC. of Ellicott City, MD

Surplus Lines, INC. is a Ellicott City, MD based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
My company will provide surplus lines insurance tax preparation and/or filings for agents in any of the 50 states and the District of Columbia. Agents selling non-admitted insurance paper (ie Lloyd's of London, etc), in other words non regulated insurance paper, are required to file specific tax forms by jurisdiction and collect and make tax payments. We want to take the burden of the tax calculation, preparation, and filing off of the insurance agency so they can concentrate on selling and not on tax filings. We have been in the insurance industry for 15 years and have been preparing and filing our own surplus lines taxes for 5 years. We believe this is a unique and viable service any agency could use and can pass the cost of the service on to their clients on each policy. SLI (Surplus Lines, Inc.) needs be positioned as a premier service provider to the insurance industry. We know the filing business and we do it well. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Newspapers (or Black & White Usage)

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Sophisticated,Corporate,Modern

If this your company information and you wish to update, Please contact us