Logo Design Case Study for Operation Shoestring of Jackson, MS

Operation Shoestring is a Jackson, MS based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Operation Shoestring works as an interfaith ministry with support from a variety of individual and corporate funders, local congregations and several public entities. Our programs and services promote health and self-sufficiency in our target neighborhoods, uplifting the needy and brightening the future for us all; especially our children. Our mission: Investing in the hearts and minds of our children and their families to promote health and self-sufficiency, and faithfully extending the hand of hope and opportunity to empower the needy, uplift our target neighborhoods and the larger community, and brighten the future for us all. This logo is for our first annual Operation Spring Fling: A Benefit for Operation Shoestring. The event will be held at the Mississippi Museum of Art and will feature good food and great live music. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Newspapers (or Black & White Usage)

How many colors would you like to use?
Not sure - You decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Unique/Creative,Outdoors/Natural

If this your company information and you wish to update, Please contact us