Logo Design Case Study for Waltbrownco/Smart State of Raleigh, NC

Waltbrownco/Smart State is a Raleigh, NC based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Business Coach Coaching the basics. Like riding a bike, front wheel is Clear Directional Decisions, real wheel is Organizational Traction. Clear Decisions come from routine strategic thinking and expert advice. Org Traction comes from doing the 6 basics really well and the leadership team being strong at breaking through the ceiling. We are a group of coaches who use the Branded approaches of TAB - The Alternative Board and EOS - Entrepreneurial Operating System. We help owners of privately held companies and their leadership teams achieve their business visions.

Would you like a symbol or text based logo?
A symbol

Where do you envision using your logo?
WebSite,PrintedMaterials,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage)

How many colors would you like to use?
Not sure - You decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Outdoors/Natural,High Tech,Illustrative,Masculine,Youthful

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