Logo Design Case Study for The West Framing Co. of Scottsdale, AZ

The West Framing Co. is a Scottsdale, AZ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
We do the rough carpentry on high end custom homes, high end production homes, multi family and large commercial structures like hotels. We also do TI work (Tenent Improvements) on shopping centers, strip malls and office spaces. TI work most always consists of metal stud framing where as everything else is wood construction.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Large Signs,Promotional Items (pens, golf balls, etc),YellowPages Ads,Newspapers (or Black & White Usage)
How many colors would you like to use?
2
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Sophisticated,Corporate,Industry Oriented,Traditional,Retro,Fun,Serious,Illustrative,Masculine
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