Logo Design Case Study for TMP Directional Marketing/Local Search Solutions of Milwaukee, WI

TMP Directional Marketing/Local Search Solutions is a Milwaukee, WI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
Local Search Solutions (LSS) specializes in lead generation for national companies with a focus on local search marketing. Local search marketing is one of the most cost-effective ways to generate high quality sales leads. Our programs provide a complete and multifaceted search presence to national brands to ensure your target consumers can be reached --- regardless of where or how they may be searching. Our tenured staff has expertise in search engine marketing, technology, and directional marketing disciplines. Our employees stem from Fortune 500 companies.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs
How many colors would you like to use?
Not sure, you decide
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Corporate,High Tech
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