Logo Design Case Study for ReadyPak of Orem, UT

ReadyPak is an Orem, UT based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
Providing food storage and emergency supplies worldwide. (Food storage solutions, backpack supplies, emergency supplies, survival kits. Emergency preparedness and outdoor activity products.) Providing simple, easy, and cost-effective solutions for individuals and families to prepared in the event of a major emergency, unemployment, or any unexpected problems. Providing practical, reliable products for any outdoor activity and emergency situation.
Would you like a symbol or text based logo?
A text-based logo
Where do you envision using your logo?
WebSite,PrintedMaterials
How many colors would you like to use?
2
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Clean/Simple,Sophisticated,Modern,Outdoors/Natural,High Tech,Serious,Feminine
If this your company information and you wish to update, Please
contact us