Logo Design Case Study for Petsite.com of Zurich, ZH

Petsite.com is a Zurich, ZH based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
PetSite.com is currently developing a new web service for pet owners, breeders and future pet owners. It will be a social community website where people can upload their pets (pictures and videos), find new friends, share their interests and discuss topics around their pets. The most important pets are (in this order) Dogs, Cats, Birds, Fish, Small Animals (including: Guinea pigs, rabbits, ferrets etc.), Reptiles and so on. Target audience. Pet Owners, breeders and future pet owners all over the world (Mainly English, German, spanish and French speaking). People owning cats, dogs, fish, birds, ferrets, guinea pigs, reptiles etc. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage)

How many colors would you like to use?
0

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Corporate,Modern,Youthful

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