Logo Design Case Study for MyTripMates.com of Arlington, MA

MyTripMates.com is a Arlington, MA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
A new website, MyTripMates.com, will allow the open exchange of travel-related favors within a private online community, making it easier for people to arrange accommodation, transportation, and hosting services among trusted family and friends. The basic interface will allow users to search amongst family, friends, and friends-of-friends for a place to stay, a ride from the airport, a night out in a new city, etc. MyTripMates will specialize in the market of people that travel most frequently and prefer to stay with people they trust (students and professionals). The website will be invite-only, will have an annual user fee, and will have a unique privacy/connection system, ensuring only strong real-life connections. MTM will also have a point system that will measure a user's usefulness on the site. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
Not sure - you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Sophisticated,Modern,Traditional,Serious,Illustrative

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