Logo Design Case Study for Moss Insurance Services/Step Complete of Kingston, WA

Moss Insurance Services/Step Complete is a Kingston, WA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
"online marketplace for sellers" is the TM category, to get specific. I'm an independent life insurance agent changing my current DBA, Moss Insurance Services, to this trademarked name...so I can brand and have an online presence. I might keep both names but I doubt it. Anyways...This won't be your typical online quote place. I'll have many collaborative technologies intertwined in the online operations...so the buyer-seller (agent-client) process can be more efficient. There are many dynanics to this I can't fit it all in here. Every process has "steps" that must be "complete" in


What type of mood, or “feeling” would you like to convey with your logo?


Would you like a symbol or text based logo?
A text-based logo incorporates your company name into the logo itself.(example: IBM, Microsoft, Coca Cola)

Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage)

How many colors would you like to use?
0

What Graphical elements should we use in your logo?
PMS

What elements would you like to avoid?
Cutting-Edge,Clean/Simple,Corporate,Modern,High Tech,Illustrative

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