Logo Design Case Study for KellyCut Co. of Dana Point, CA

KellyCut Co. is a Dana Point, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We make and sell Vegan (strict vegetarian) desserts, primarily pies. We are strongly focused on green initiatives. We use organic prodcts and biodegradable packaging. Right now, our primary focus is on holiday pies.


What type of mood, or “feeling” would you like to convey with your logo?


Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Promotional Items (pens, golf balls, etc),Newspapers (or Black & White Usage),Packaging

How many colors would you like to use?
2

What Graphical elements should we use in your logo?
PMS

What elements would you like to avoid?
Unique/Creative,Outdoors/Natural,Fun,Illustrative,Playful/Cartoonish

If this your company information and you wish to update, Please contact us