Logo Design Case Study for Hallstone Development of Thornhill, Ontario

Hallstone Development is a Thornhill, Ontario based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We are a Real Estate Development company in Toronto. We specialize in infill land development, i.e. buying two bungalows on wide lots and turning them into 20 new homes in a very populated area. Investors invest in this end of the company, and we take the land through the development process until approved. This is the investor and development end of the company. (The other end, the sales and marketing end already has a logo)...you can see our marketing end at Hallstone.ca.


What type of mood, or “feeling” would you like to convey with your logo?


Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
PrintedMaterials,Powerpoint Presentations

How many colors would you like to use?
2

What Graphical elements should we use in your logo?
PMS

What elements would you like to avoid?
Unique/Creative,Clean/Simple,Sophisticated,Corporate,Serious

If this your company information and you wish to update, Please contact us