Logo Design Case Study for Freeman Effect of Alameda, CA

Freeman Effect is an Alameda, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
Consulting - packaging - testing - prototypes - local and global
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Promotional Items (pens, golf balls, etc),YellowPages Ads,Newspapers (or Black & White Usage)
How many colors would you like to use?
Not sure - you decide
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Traditional,Serious,Illustrative
If this your company information and you wish to update, Please
contact us