Logo Design Case Study for FX Tek of Nutley, NJ

FX Tek is a Nutley, NJ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We are a trading platform for the Forex industry. Users will download and use our software in their trading accounts when dealing in the forex market. Examples of other trading platforms would be gftforex.com, cmsfx.com, fxcm.com, forex.com. however, those are software and brokers, we just provide the software.


What type of mood, or “feeling” would you like to convey with your logo?
4 Logo Concepts, Up to 6 Revisions, 1 Redraw Concept

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
0

What Graphical elements should we use in your logo?
PMS

What elements would you like to avoid?
Cutting-Edge,Clean/Simple,Sophisticated,Corporate,Modern,High Tech

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