Logo Design Case Study for Elan of Houston, TX

Elan is a Houston, TX based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
I will be selling embellished garments for special occasion wear for women, catering to people of East-Indian & Pakistani origin and 40% of garments will also cater to mainstream community in US. Price range for garments is anywhere from $150 - under $1000. All garments have sequins, embroidery, decorative threadwork or stonework etc. Fabrics are silk, brocade, georgette, crepes. Garments are updated versions of traditional wear called churidaars, sarees, Tuics, Dressy tops and Jackets. They are classy, fashionable but not too trendy. Expensive fabrics and design that one can wear for some time
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Promotional Items (pens, golf balls, etc)
How many colors would you like to use?
0
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?Unique/Creative,Sophisticated,Traditional,Feminine
If this your company information and you wish to update, Please
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