Logo Design Case Study for Clear Water Leak Detection of Clearwater, FL

Clear Water Leak Detection is a Clearwater, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

I do Pool and Spa Leak detection, I pretty much scuba dive in pools and look for any structure leaks and I also pressure test all the plumbing underground and at equipment.

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
PrintedMaterials,Postcards And Other Small Ads

How many colors would you like to use?
0

Do you prefer your logo designed in CMYK or PMS colors?
PMS

What graphic elements should we use/emphasize in your logo?
I would like some kind of fun fish cartoon figure with a mask and snorkle on, maybe with big beady eyes holding a magnifying glass like he is looking for a leak in a pool! Something FUN yet catches your eye.

How would you describe the effect you are looking for in your logo?
Playful/Cartoonish

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