Logo Design Case Study for Bright & Morningstar Leadership Institute of Amsterdam, Amsterdam

Bright & Morningstar Leadership Institute is an Amsterdam, Amsterdam based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
The institute offers self directed, independent study through biblical, leadership, and theological curriculum. These quality continuing education programs are designed for all people, whether they have a formal background in ministry or hold minimal experience in biblical training. Thus BMLI is Institute of Global Leadership & Entrepreneurship. Our vision is people transformed and empowered by Christian principles who provide outstanding leadership for the local church, and church and educational organizations throughout the world. Our mission is to accompany and develop people in their journey as servant leaders in the church and as Christian market-place ambassadors in a changing world. Leadership network:A Christian leadership network comprised of a pool of leadership specialists capable of providing global leadership training and development To call and equip pastors, church administrators, leaders in education and church members to a high standard of purposeful leadership.  

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs,Newspapers (or Black & White Usage)

How many colors would you like to use?
Not sure - you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Corporate,Modern,Industry Oriented,High Tech,Illustrative

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