Logo Design Case Study for Versatile Web Technologies/OurShelf of Allentown, PA

Versatile Web Technologies/OurShelf is a Allentown, PA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

This is going to be the logo for a web "2.0" web site that allows people to categorize their books and DVDs, and allow for social networking - forming book clubs, setting up movie nights, etc.

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
3

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Clean/Simple,Modern,Youthful

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