Logo Design Case Study for Versatile Web Technologies/OurShelf/Hardwoodadvice.com of Allentown, PA

Versatile Web Technologies/OurShelf/Hardwoodadvice.com is a Allentown, PA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

This is going to be a knowledge-base site (with eventually possibly community forum) dedicated to providing comprehensive information and advice about hardwood flooring to consumers - purchasing, selecting a product, installation, maintenance, etc.

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite

How many colors would you like to use?
3

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Unique/Creative,Modern,Industry Oriented,Outdoors/Natural

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