Logo Design Case Study for Tanks-A-Lot Dive Charters of Dunedin, FL

Tanks-A-Lot Dive Charters is a Dunedin, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Scuba Dive Charter Boat in Clearwater Florida. Provides dive trips to local reefs and wrecks. Only Coast Certification boat for 12 divers in Tampa Bay Area. The boat's name is Can-Tank-Erous. Provides dive rental gear. Been in business for over 15 years in Clearwater and we are taking ownership in Jan. In addition to dive trips, will be chartering boat for private inshore trips to local islands and beaches. Also hired for burial scatterings at sea. Looking to expand more on the 'private boat for hire' in addition to dive business. Enjoy diving the beautiful natural and artificial reefs located on our world famous beaches. Wide 12 foot beam provides roomy and stable dive platform. Bubble watchers welcomed. Established in 1993, Tanks-A-Lot is one of the Tampa Bay's longest running dive charters. Our diving is easy, relaxed anchor diving providing out divers with plenty of bottom time to enjoy the wonderful sea life the Gulf of Mexico has to offer. Special arrangements can be made for dive shops or large groups upon request. 

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Large Signs,Promotional Items (pens, golf balls, etc)

How many colors would you like to use?
3

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Modern,Outdoors/Natural,Fun,Playful/Cartoonish

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