Logo Design Case Study for Patrick Slaughter of Knoxville, TN

Patrick Slaughter is a Knoxville, TN based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
I perform fun filled family magic shows at fairs and festivals throughout the Southeast US. My primary targets are entertainment directors, entertainment agents, and festival organizers. They almost always are looking for something that is fun, family friendly and doesn't cost too much money. I market primarily via direct marketing. I mail and distribute a ton of printed collateral. Most of my print jobs are 4 over 0 with an aqueous coating on a heavy card stock. I am also looking to do more on the web. I will be putting up more websites and maybe a blog. Additionally I'm looking to create some banners and signs to display at the locations where I perform. I'm considering having my logo screened onto a 10X10 vendor tent that we use at some events.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Large Signs
How many colors would you like to use?
3
Do you prefer your logo designed in CMYK or PMS colors?
CMYK
How would you describe the effect you are looking for in your logo?
Fun,Illustrative,Playful/Cartoonish,Youthful
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