Logo Design Case Study for In Training of Oyster Bay, NY

In Training is a Oyster Bay, NY based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Through our web based store, we will be selling both pre-made and customized shirts (they will have the choice to pick from our selection of artwork or they will be able to add their own) and other apparrel that features the INTraining logo. We will also be creating workouts for various military, law enforcement, civil servant organizations (fire fighters, SWAT, Navy, Army, Marines, etc.) based around the particualr gear they wear during their job/career. For example, they will be training while wearing their gear, to help them perform better and work more effortlessly while on the job.  

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,Embroidery,Promotional Items (pens, golf balls, etc)

How many colors would you like to use?
2

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Corporate

If this your company information and you wish to update, Please contact us