Logo Design Case Study for Grassroots Lure Co of Parkston, MI
Grassroots Lure Co is a Parkston, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
A company which provides an avenue for the common grass roots fisherman to sell their home made lures, swap or trade equipment, find places to fish, swap tips and tricks, buy long lasting high quality vintage style gear, watch how to videos on product reviews, access useful links, read member fishing reports and purchase vintage or hard to find gear from the past. The hardest part about fishing is knowing where to fish and what to use. We want to provide a forum where people of all walks of life can go to find out the key details and make the little time which they have more valuable. But we want to be able to connect to the past and simpler times. We eventually want to market our own grass roots gear
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials,Embroidery,Promotional Items (pens, golf balls, etc),YellowPages Ads
How many colors would you like to use?
2
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Unique/Creative,Outdoors/Natural,Retro,Masculine
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