ConnectMedia Ventures transforms the printed page, object or display into a multimedia marketing and promotional channel using text codes, scannable 2D barcodes, and/or camera phone images taken from a consumers cellular phone. ConnectMedia Ventures uses several options to access mobile content: 1) 2D Bar Code (scan w/ camera phone) 2) Common Short Code (ex. text “promo” to 34527) 3) Image Match ( ex. take a picture of an ad and text to an address) 4) Enter URL into Mobile Browser CMV uses the mobile device to bridge the traditional print & digital worlds.