Logo Design Case Study for Arcangel of Flower Mound, TX
Arcangel is a Flower Mound, TX based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:
Arcangel will provide Oracle database consulting services. Customers will be middle-tier corporate management (directors, VPs, managers). Primary focus will be of two types: (1) Address Oracle database performance issues. Imagine a large bank having performance issues with the database that runs it's ATMs - as transactions updating the bank accounts slow, valued customers immediately begin to queue in front of the machine, waiting for access to cash. This illustrates the scope and priority these situations can produce, as well as highlight the potential career impact to managers responsible for the database. My job is to be the ArcAngel in this situation - bring immediate access to higher-level knowledge, elevated capability to resolve issues, and the levelheaded ability to neutralize the situation for the good of everyone involved. (2) Standard Oracle database consulting Customers may engage Arcangel to consult in proper Oracle database design to ensure stable, rapid performance. Higher-level knowledge and elevated capability are required in these situations as well.
Would you like a symbol or text based logo?
A variety of both.
Where do you envision using your logo?
WebSite,PrintedMaterials
How many colors would you like to use?
Not sure, you decide
Do you prefer your logo designed in CMYK or PMS colors?
PMS
How would you describe the effect you are looking for in your logo?
Cutting-Edge,Unique/Creative,Clean/Simple,Corporate,Modern,High Tech
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