Logo Design Case Study for College Road Capital, LLC of Alameda, CA

College Road Capital, LLC is an Alameda, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
College Road Capital, LLC ("College Road") is a North Carolina-based investment advisor (a hedge fund) specializing in alternative strategies. It pursues both quantitative and fundamental investment approaches across multiple asset classes. College Road's investor base consists of endowments, foundations, pensions, insurance companies, and family offices. A portion of College Road's profits are used to support the College Road Foundation, which provides scholarships to exceptional high school and college students and funds entrepreneurial projects, both of the traditional and social varieties.  

Would you like a symbol or text based logo?
A variety of both.

Where do you envision using your logo?
WebSite,PrintedMaterials

How many colors would you like to use?
Not sure, you decide

Do you prefer your logo designed in CMYK or PMS colors?
PMS

How would you describe the effect you are looking for in your logo?
Corporate,Serious

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