Logo Design Case Study for Tracy L. Pack, DDS Specialist In Orthodontics of Murfreesboro, TN

Tracy L. Pack, DDS Specialist In Orthodontics is a Murfreesboro, TN based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

I am in the private practice of orthodontics. I have considered using Pack orthodontics along with my name under this. I have my own building that is extremely beautiful, new and professional.

What type of mood, or “feeling” would you like to convey with your logo?
Professional, fun, attentive to detail, personal, cutting edge, warm, caring

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Exclusive, Fun, Stable, Friendly, Traditional, Family/Small Business, High-Tech

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