Logo Design Case Study for The Ledgers of Arlington Heights, Illinois

The Ledgers is a Arlington Heights, Illinois based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Avoid Using Computers, calculators etc or anything modern. I would like to get the flavor of OLD WORLD BOOKKEPING. Maybe using old ledger type paper or books used before computers, 1920's stock ticker tape, wallstreet BEAR and BULL figures.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Exclusive, Corporate, Traditional, Reserved

If this your company information and you wish to update, Please contact us