Logo Design Case Study for TailgateDepot.com of Alpharetta, GA

TailgateDepot.com is a Alpharetta, GA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Tailgating supplies, Game day party gear. BBQ's, coolers, flags, chairs, blenders, bar equipment, hot sauces, clothing, tents, etc. We intend on providing products to cater to tailgating at any sporting event (Football, golf, baseball, Concerts,Nascar etc) but our big target will be the crouds at the college football games.

What type of mood, or “feeling” would you like to convey with your logo?
We will not be operating in retail space. We will only have a webstore. The sole purpose of this business is to have fun, so I would like to have a logo that gives that same impression. We would like to have our logo printed on various items (like cups, koozies, matchbooks etc) so we would like a "cool" logo that might make someone keep the cup, rather than toss it away. Keep in mind we are dealing with drunk people at most of these games. Feel free to make your own determination.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Fun

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