Logo Design Case Study for Sho-Town Entertainment, LLC of Chicago, IL

Sho-Town Entertainment, LLC is a Chicago, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Sho-Town Entertainment, LLC is an entertainment management company based in St. Louis, MO. The company currently represents several hip-hop & R&B artists but also represents athletes, actors and models. Our vision is to evolve into a media empire with music, film and broadcast production; business management and legal services all under one roof.

What type of mood, or “feeling” would you like to convey with your logo?
For our logo, we are looking for a modern urban flavor. It should have be sexy sleek, with universal appeal. Combine that and you have personified Sho-Town. Think about it as if you were designing the logo for a swanky clothing line.

Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Cutting Edge, Exclusive, Bold, Expensive, Professional, Serious, Modern

If this your company information and you wish to update, Please contact us