Logo Design Case Study for Service Pro's of Peru, IL

Service Pro's is a Peru, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We primarily do Heating & Air Conditioning installation and service with new fields just added which are, Refrigeration, Ice machines, Resturant equipment, Electrical, Plumbing, Remodeling. 


What type of mood, or “feeling” would you like to convey with your logo?
high-tech, modern feel, cutting-edge

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, Embroidery

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
High-Tech

If this your company information and you wish to update, Please contact us