Logo Design Case Study for Senior Financial Group of Charlotte, NC

Senior Financial Group is a Charlotte, NC based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We are a retirement planning firm. We make sure our clients never run out of money, never lose money, give them a substantial tax break and give them more money per month if they need it.

What type of mood, or “feeling” would you like to convey with your logo?
Definitely Professional. It needs to portray safety and security.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Corporate, Stable, Conservative, Professional, Serious

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