Logo Design Case Study for ScribeCare of Lansing, MI

ScribeCare is a Lansing, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Medical Transcription Company- Look and Feel: 1. Prompt on time Quality Service 2. Customer Friendly Image 3. Simple, easy to read and not too crowded

What type of mood, or “feeling” would you like to convey with your logo?
1. Some scribe under the word "ScribeCare" 2. Under "C" of Care there should be a clock which represents promptness. Like LensCrafter's logo has a clock (http://www.lenscrafters.com) 3. Possible 3 Colors: Black - Green : means Life, Health- Blue or Red (also will need to look good in B&W).

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?

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